Fundamentals of Online Marketing

On the internet, as in sports, it is the fundamentals which will win you the trophy and the cash.  Or just the cash if that is what you want online.  Of course I’m talking about ethically making money by an exchange of value… your valid information for your customer’s money.

And if you can deliver information that is worth 10 times or more than the amount you are charging, you can build a business that will last for years to come.  You will have customers who know and trust you, and who are happy to buy products from you now and into the future.

The most basic of internet marketing fundamentals is email marketing.  And so you need to build your email list.  In order to do that you will need to pay a monthly fee for an autoresponder such as aweber.com.  Once you open an account, you can then add a web form to your site or sites and begin collecting your prospects email addresses.  That is one of the main keys besides having a website and something to sell.  Without customers you can sell nothing…  and without capturing names and emails, you can earn no customers.

More to come…

See you soon!

Max Eberle

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