Answers Youâve Been Searching For
For marketing, membership, and communications professionals things can get monotonous. Is our content compelling? Will this resonate with our membership base? How can we engage our members more? With guidance from content leaders, keynotes, and solution providers at the 2019 Marketing, Membership & Communications Conference (MMCC), we can help find the solutions you crave. We know you've got questions. We have the answers.
Bring Your Human to Work
Workplace Strategist, Dot Connect, Founder, The Spaghetti Project and author of Bringing Your Human to Work
Monday October 29
9:00 â 9:30 a.m.
The world of work is changing so fast itâs hard for leaders to keep up. Everywhere you turn, you hear about the importance of values, how Millennials want to work for purposeful organizations, and about how employees and customers are craving âauthenticâ experiences. In a word, people are asking for a more âhumanâ workplace. But what does that mean? And how do we make it happen?
Author and workplace expert Erica Keswin will share her research from the last decade of studying the science and stories of relationships at work. Learn ten sure-fire ways people can âbring their human to work,â but the first and most important way to do this is to be real. Hear case study highlights of companies who know how to be real; they know who you are, speak in a real voice, and empower employees. Simple. Life-Changing!
Get a fresh appreciation of the work you do every day and a truly actionable approach for making your workplace more âhuman.â
Think Like an Innovator
Non-Obvious Company Founder and Trend Curator
Tuesday, October 30
9:00 â 9:30 a.m.
We live in a business culture that celebrates innovation and creativity, but too often this priority is reduced to empty brainstorming without action. Taking action can be hardâparticularly in an association environment with so many stakeholders and diverse priorities. What if learning five simple everyday habits could help you and your entire team to think different, see what others miss, and better anticipate the future to win? And how can you use these principles when you're in an association to better serve your members and partners? This is the opportunity of "non-obvious thinking" and Rohit Barghava will offer the secret on how to do it.
Drawing from nearly a decade of research across more than a dozen industries, youâll receive a glimpse at the latest trends from the 2018 edition of the WSJ bestselling book Non-Obvious and how those insights can be used to embrace disruption and transformation within the association environment. The future belongs to non-obvious thinkers. The people who are more curious, open minded, empathetic, and observant than anyone else. They will win the future and you can be one of them.